Marketers are turning to syndication’s daily original content, to deliver immersive multi-platform promotions. On these pages we feature recent examples which demonstrate the loyal, emotional relationship viewers have with our hosts. We've also included pdf summaries and video highlights as well as links to show websites and member contact information.
Check out the exciting shows coming to syndication! First-run debuts include Don't Forget the Lyrics, Judge Karen's Court and Swift Justice with Nancy Grace.
They're joined by off-network hits including comedies (Entourage, How I Met Your Mother, Curb Your Enthusiasm, The New Adventures of Old Christine, Ugly Betty and American Dad), reality/game (Cash Cab, Real Housewives) and dramas (The Closer, Numb3rs, Criminal Minds, Burn Notice and Brothers & Sisters.)
Click here for more detail on syndication's new fall programs.
Syndication's Value Proposition
Marketers turn to syndication's great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.
Syndicated Television: First-Minute Leadership
The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of "first minute" commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.
Click here to learn how Syndication's first-minute leadership can improve your brand performance.
Syndication's Short Pod Advantage
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
