Glade sponsored Family Week on Who Wants to Be a Millionaire? in November '08, where families answered questions as a team. On-air, Meredith Vieira introduced Glade's involvement and presented Glade gift baskets to each show's contestants. Viewers were invited to participate in the "Glade Scentsational Sweepstakes" which offered a chance to win $1,000 and Glade gift baskets. Daily on-air promos drove viewers to register for the sweepstakes on www.milllionairetv.com and there were 67,000 viewer entries. The site featured Glade scented candles as holiday gift ideas and drove visitors to Glade.com.