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| For the "Highway to Ellen" promotion, The Ellen DeGeneres Show teamed up with GMC to give one fan and three of her friends the trip of a lifetime; a cross-country adventure and a chance to meet Ellen on the set of her show in L.A. Throughout the five day road trip, the friends uploaded photos, videos and blogs to a custom co-branded microsite on ellentv.com. On the show, Ellen wove key brand elements and signature specifications of the GMC Acadia into her conversations with the travelers. The promotion received over 250,000 registrants and a total of eight GMC Acadias were given away. |
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