For the "Highway to Ellen" promotion, The Ellen DeGeneres Show teamed up with GMC to give one fan and three of her friends the trip of a lifetime; a cross-country adventure and a chance to meet Ellen on the set of her show in L.A. Throughout the five day road trip, the friends uploaded photos, videos and blogs to a custom co-branded microsite on ellentv.com. On the show, Ellen wove key brand elements and signature specifications of the GMC Acadia into her conversations with the travelers. The promotion received over 250,000 registrants and a total of eight GMC Acadias were given away.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.