Ellen and GM designed a month long partnership to create awareness, consideration and deep viewer engagement of the all new Buick Regal and its "Driving Good" campaign. Nine Buick Regals were given to special viewers in need in a series of heartwarmingly entertaining segments. The Ellen DeGeneres Show created the "I Car About You" sweepstakes where home viewers had a chance to win their own Buick Regal. A co-branded microsite included an engaging interactive experience and allowed viewers to register for the sweepstakes.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.