LIVE! with Regis and Kelly partnered with Dr. Scholl’s for the “High Heel-a-Thon,” a race benefiting the March of Dimes. Five Hundred participants sprinted in high-heels in New York’s Central Park for more than $30,000 in prize money. The integration featured a Dr. Scholl’s “Foot Rejuvenation Station,” prominent signage, logos and host mentions of the Dr. Scholl’s For Her brand. The customized microsite included behind-the-scenes videos, recaps and links to Dr. Scholl’s products.
The 2010 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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