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| Rachael Ray and Kenmore Elite teamed up to bring cooking solutions to people across the country. Rach to the Rescue featured a co-branded Rachael Ray/Kenmore Elite RV captained by Alex Boylan. The segments drove viewers to the customized microsite, which featured daily video clips and offered giveaways for Kenmore products. The segment culminated when the RV went to Sears for a live in-store event, and Rachael Ray gave Kenmore food processors to all 150 audience members in the finale episode. |
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