As part of their Healthy World Initiative, The Doctors invited Pfizer's Chief Medical Officer Freda Lewis-Hall to address issues valued by viewers and important to the pharmaceutical industry. Dr. Lewis-Hall
offers her trusted expertise in a series of collaborative non-product specific segments ranging from
smoking cessation to Alzheimer's to stroke.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.