Syndication: The Basics
What is Syndication?
Syndication is a method of delivery of programming to local television stations nationwide. Like network programming, it can be first-run. Or it can be programming that has had a previous successful run on a network or elsewhere, airing at various dates and times on stations locally.

Is Syndication smaller than network TV?
Just the opposite is true. In fact, Syndication is a huge national TV programming enterprise, bigger than any TV network. Syndication has more programs (125 weekly shows), more hours, more original programming and greater reach than any single TV network. Syndication broadcasts more hours of programming every week than the six major broadcast networks combined.

Is Syndication competitive to network TV in reach and ratings?
Yes! Syndication's potential reach is comparable to ABC, CBS, FOX and NBC combined.

For example, The Big Bang Theory in Syndication gets an average 3.2 C3 rating vs. the 5-network primetime average rating of 1.8. (Source: Nielsen May 2012 A18-49 Live +3 Commercial AA Ratings)

Syndicated programming airs on top stations, including network affiliates and independents. Click here to visit our Media Planning section.

What type of programming does Syndication offer?
Syndicated TV means variety of programming: click here for program guides.

Syndication offers off-network series - beloved sitcoms like Frasier, Friends, Everybody Loves Raymond, and dramas like The Unit, and House.

But Syndication also offers a broad variety of original programming, from top-rated daytime talk shows like Dr. Phil, LIVE! with Kelly, Rachael Ray, Ellen and Maury, to prime access entertainment news shows like Entertainment Tonight, Extra, Inside Edition and Access Hollywood, to reality programs like Judge Judy, People's Court and popular game shows like Jeopardy! and Wheel of Fortune.

Syndication offers far more programming aimed at target groups than the networks.

Does Syndication offer Original Programming?
Yes! There are over 152 hours of original programming in Syndication. Original shows produced specifically for the syndication market are also called "First-Run Programming". Syndication offers a broad variety of original programming, from top-rated daytime talk shows like Dr. Phil, LIVE! with Kelly, and Ellen, to prime access entertainment news shows like Entertainment Tonight, Extra, Inside Edition and Access Hollywood and popular game shows like Jeopardy!, and Wheel of Fortune.

Can I buy targeted audiences with Syndication?
Yes. In fact, in many cases Syndication offers larger, more targeted audiences than both network TV and so-called "niche" cable channels.

Click here to visit our Media Planning section.

What does Syndication offer during the daytime?
Just about everything! The vast majority of programming on network and non-affiliated stations from 9 a.m. to 5 p.m. is Syndicated. Starting with LIVE! with Kelly in the morning to The Ellen DeGeneres Show in late afternoon, most daytime programming is Syndicated: click here for program guides.

Does Syndication offer Movies and Specials?
Of course. There are several movie packages being offered on Syndication in the current season. Titles include such blockbusters as Cheaper by the Dozen and You've Got Mail.

Syndicated feature films skew younger than films on network. The percentage of adults 18 - 34 among the total adult audience is 25 for Syndication vs. 15 for the top 5 networks.

Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.


Healthy Lifestyle

Americans invest in staying healthy, spending $66 Billion on weight loss and nearly $30 Billion on vitamins and supplements. For marketers looking to reach health conscious adults, Syndication delivers viewers who read food labels, purchase vitamins & supplements, invest in self-improvement books & video, and technology opinion leaders who use their devices for better health.

The SNTA's 2013 Healthy Living report looks at how Syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for their families.

Click here to download the entire Healthy Living presentation.


Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.