CBS Television Distribution Media Sales is the most powerful sales team in syndication. We are responsible for the advertising sales of some of the most popular programs in television including: the #1 and #2 Game Shows, Wheel Of Fortune and Jeopardy; the #1 & #2 Talk Shows, Oprah and Dr. Phil, the #1 & #2 Court Shows, Judge Judy and Judge Joe Brown; and the #1 & #2 Magazine Shows, ET and Inside Edition.
Disney-ABC Domestic Television is responsible for selling national advertising time in first-run and off-network television programs. DADT is one of the leading distributors of first-run and off-network programming in the domestic television marketplace and currently distributes three first-run series: LIVE! with Regis & Kelly and Who Wants To Be A Millionaire, along with the hit off-net comedies According to Jim, Scrubs, and My Wife and Kids and the largest feature film package from studios such as Walt Disney Pictures, Touchstone Pictures and Hollywood Pictures.
MGM's programming slate features a variety of entertainment which includes: two heavyweight comedies, Chappelle's Show and Reno 911!; a duo of slick sci-fi shows, Stargate Atlantis and The Outer Limits; the 2008 and 2009 Emmy Award-winning program for “Best Game Show,” Cash Cab; and many blockbuster movies that reach every demographic such as Thelma and Louise, The Thomas Crown Affair, Legally Blonde, Agent Cody Banks and Walking Tall, just to name a few.
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television Distribution is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.
Twentieth Television, the syndication division of Fox Television, is a leading supplier of off-network and first-run programming as well as theatrical movie packages. We offer a wide variety of product, ranging from sitcom hits Family Guy and That 70's Show, to first-run favorites Divorce Court and Judge Alex. Twentieth provides advertisers with network comparable alternatives across all demographics, in every daypart, seven days a week.
Warner Bros. Media Sales sells national advertising time in first-run and off-network television programs distributed by Warner Bros. Domestic Television Distribution (WBDTD). WBDTD is one of the leading distributors of syndicated programming in the domestic television marketplace. It currently distributes first-run series including The Ellen DeGeneres Show, TMZ and The People's Court, as well as an extensive list of off-network shows, including Two and a Half Men, Friends and Without a Trace. WBDTD also offers numerous feature film packages from the extensive Warner Bros. library. New for the 2010/11 season, critically acclaimed comedies from HBO including Entourage and Curb Your Enthusiasm as well as fan favorite The New Adventures of Old Christine. Representing the crime procedural at its best, The Closer will make its debut in syndication this Fall.
Check out the exciting shows coming to syndication! First-run debuts include Don't Forget the Lyrics, Judge Karen's Court and Swift Justice with Nancy Grace.
They're joined by off-network hits including comedies (Entourage, How I Met Your Mother, Curb Your Enthusiasm, The New Adventures of Old Christine, Ugly Betty and American Dad), reality/game (Cash Cab, Real Housewives) and dramas (The Closer, Numb3rs, Criminal Minds, Burn Notice and Brothers & Sisters.)
Click here for more detail on syndication's new fall programs.
Syndication's Value Proposition
Marketers turn to syndication's great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.
Syndicated Television: First-Minute Leadership
The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of "first minute" commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.
Click here to learn how Syndication's first-minute leadership can improve your brand performance.
Syndication's Short Pod Advantage
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
