MEDIA PLANNERS  

Advantage Syndication

With engaging, top-rated, young-skewing shows, Syndication is a strong performer for marketers looking to improve their delivery and commercial recall all year long.

Syndication has shorter commercial breaks than network and cable. In DVR households, syndication is watched "Live" and has higher commercial playback making it a better communications environment for valuable advertiser messages.

Click here for more information on the "Syndication Advantage."


Syndication's Ratings and Reach Advantage
  Syndication has more top 10 shows each Monday through Friday and higher daily reach than network.

Advantage Syndication: Dominating Daytime
  With four of the top five shows and 2/3rds of the available broadcast TRPs, Syndication dominates daytime with higher ratings and reach among women.

Syndication's Target Advantage: Delivering Young Adults
  Young adults, a key demo for many major categories, are better reached by syndication than network prime. Syndication's mix of top ratings and high composition shows offer marketers a better balance for reaching this valuable target.

Syndication's Short Pods: Higher Message Recall
  Short pods mean higher recall and syndication offers shorter breaks than both network and cable. Syndication's exclusive national pods are only 1:31 in length with 16 shows having pods that are as short as :60 in length.
Syndication's DVR Advantage
  Syndication's watched live, ensuring that your commercials are seen. In playback, the first minute is critical, and Syndication leads with more A/B positions than network and cable.

Syndication's Summer Advantage
  Syndication's strong, all summer long; a time when prime network ratings decline. Syndication leads both network and cable with more top telecasts. Syndication's sitcoms like Two and a Half Men, How I met Your Mother, Family Guy and The Big Bang Theory and The Office, even outperformed their network counterparts among both adult and young adult targets.


Syndication's Payday Advantage
  Syndication dominates on Fridays, the gateway to weekend sales, providing marketers an opportunity to reach viewers on paydays before big weekend spending.

Advantage Syndication: Geography
  Syndication's broad coverage is comparable to Network prime, delivering viewers across DMA size, county size and region. Syndication's programs air on the same stations as other national options, helping you reach your consumers in each market throughout the country.


Syndication: Your Consumer Advantage
  Syndication viewers are strong opinion leaders who make decisions about dining out, entertainment, shopping and vehicle purchases. Marketers turn to our engaging first-run shows and top rated off-network hits to reach these valuable consumers.


Multi-Platform Integrations
  Marketers turn to syndication's daily original content to deliver immersive multi-platform promotions. Innovative technologies and syndication's formatting advantages also allow an advertiser's message to exist alongside our off-network content. All these examples demonstrate the loyalty and emotional relationship viewers have with our shows.

Gain the Syndication Advantage

We can help you improve your media program.

Call us at (212) 259-3740 or drop us a line at: jharris@snta.com

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SHORT POD ADVANTAGE
Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.

SYNDICATION: HEALTHY LIFESTYLE

Syndication:
Healthy Lifestyle

Americans invest in staying healthy, spending over $60 Billion on weight loss and nearly $30 Billion on vitamins and supplements. Marketers looking to reach health conscious adults turn to syndication whose viewers lead active lifestyles, read nutrition labels, and seek out new ways to stay informed on trends in diet and fitness.

Healthy menu options at restaurants and purchasing organic food are two growth areas in the food industry. In the SNTA's 2012 Healthy Living report, we look at how syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for the family.

Click here to download the entire Healthy Living presentation.

SYNDICATION: WOMEN DAILY

Syndication:
Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.

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