No. Syndication is user-friendly. Like a network buy, syndication has one cost, one contract, and a gives a guaranteed rating. But unlike buying network, there are no added integration charges.
Of course. In fact, while syndication offers advertisers very large audiences with broad demographics, it also has opportunities for niche buys, from science fiction to adventure to instructional and self-help programming genre. Syndication has the niche programming that cable touts, but with significantly higher audiences than cable TV.
Efficiencies will vary by program, but costs typically range from half to three-quarters the cost of comparable genre on the networks.
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We can review your target demos with you and tell you which of our members offer programming that reaches your target. We'll put you in touch with sales reps from those distributors, so you can negotiate your best deal directly with them.
Probably yes. We are not suggesting syndication replace your network and cable buys. But you pay top dollar for network, and few cable channels have comparable reach.
Syndication should be a part of your national television buy, to enhance your reach, hone in on your target demos, and improve your cost-efficiency.
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