Syndication: Beyond The Basics
Is buying syndication like buying Spot?
No. Syndication is user-friendly. Like a network buy, syndication has one cost, one contract, and a gives a guaranteed rating. But unlike buying network, there are no added integration charges.

Can I target my buy on syndication?
Of course. In fact, while syndication offers advertisers very large audiences with broad demographics, it also has opportunities for niche buys, from science fiction to adventure to instructional and self-help programming genre. Syndication has the niche programming that cable touts, but with significantly higher audiences than cable TV.

How does syndication's efficiency compare with network TV?
Efficiencies will vary by program, but costs typically range from half to three-quarters the cost of comparable genre on the networks.

How do I buy syndication?
We can help. Contact Us.

We can review your target demos with you and tell you which of our members offer programming that reaches your target. We'll put you in touch with sales reps from those distributors, so you can negotiate your best deal directly with them.

Should I be investing more dollars in syndication?
Probably yes. We are not suggesting syndication replace your network and cable buys. But you pay top dollar for network, and few cable channels have comparable reach.

Syndication should be a part of your national television buy, to enhance your reach, hone in on your target demos, and improve your cost-efficiency.

Take another look @ syndication! Call us at (212) 259-3740 or
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Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.


Healthy Lifestyle

Americans invest in staying healthy, spending $66 Billion on weight loss and nearly $30 Billion on vitamins and supplements. For marketers looking to reach health conscious adults, Syndication delivers viewers who read food labels, purchase vitamins & supplements, invest in self-improvement books & video, and technology opinion leaders who use their devices for better health.

The SNTA's 2013 Healthy Living report looks at how Syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for their families.

Click here to download the entire Healthy Living presentation.


Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.