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Back To School With Syndication: Summer 2012

This year, Back-to-School sales are projected to reach $30 Billion following several years of cutbacks. Combined with spending for college, it’s the second largest shopping event behind the winter holidays, according to the NRF.

All summer long, Syndication delivers moms making important Back-to-School purchases including clothing, school supplies and electronics at department stores, discount stores and online.

Syndication leads network with consistent ratings all summer long and more top 10 shows than any network Monday through Friday; providing a gateway to shopping filled weekends.

Click here to learn more about how Syndication should be part of your Back-to-School checklist.

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SHORT POD ADVANTAGE

Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.

SYNDICATION: HEALTHY LIFESTYLE

Syndication:
Healthy Lifestyle

Americans invest in staying healthy, spending over $60 Billion on weight loss and nearly $30 Billion on vitamins and supplements. Marketers looking to reach health conscious adults turn to syndication whose viewers lead active lifestyles, read nutrition labels, and seek out new ways to stay informed on trends in diet and fitness.

Healthy menu options at restaurants and purchasing organic food are two growth areas in the food industry. In the SNTA's 2012 Healthy Living report, we look at how syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for the family.

Click here to download the entire Healthy Living presentation.

SYNDICATION: WOMEN DAILY

Syndication:
Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.