Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.
According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.
To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership,
Click here to view the entire presentation.
SYNDICATION: HEALTHY LIFESTYLE
Syndication: Healthy Lifestyle
Americans invest in staying healthy, spending $66 Billion on weight loss and nearly $30 Billion on
vitamins and supplements. For marketers looking to reach health conscious adults, Syndication delivers
viewers who read food labels, purchase vitamins & supplements, invest in self-improvement books &
video, and technology opinion leaders who use their devices for better health.
The SNTA's 2013 Healthy Living report looks at how Syndication's viewers make healthy choices when
dining out and how mom viewers are buying organic food for their families.
Click here to download the entire Healthy Living presentation.
SYNDICATION: WOMEN DAILY
Syndication: Engaging Women
Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.
Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.
Click here to view the presentation detail and learn more about how syndication's programming engages women daily.