Mitch Burg
Mitch Burg joined SNTA in January 2004 as its new President. He is the former CEO of IDT Media where he headed that company's animation, brochure, radio and video units.

Mitch is an accomplished media and marketing professional with almost 30 years of experience. Prior to joining the SNTA, Burg was the first CEO of IDT Corporations Media Division. In that role, he helped to develop a fledgling animation unit (DPS) into a paradigm changing entity. Under his leadership, both CTM Brochure Distribution and Liberty Broadcasting (formerly Talk America) achieved record top line sales.

Mitch was the President & COO of The Media Edge, a company that he helped to found. In Mitch's tenure with The Media Edge (a division of WPP), the company experienced tremendous growth with billings increasing by more than tenfold in the eight years of the company's existence.

Mitch joined the media department of NW Ayer ABH in 1979 and rose from Media Planner to Executive Vice President of that company. In 1994, he and a group of senior executives approached agency management and "spun" the department off as a separate company called The Media Edge. In his tenure at Ayer / The Media Edge, Mitch worked with fast paced accounts such as AT&T, Burger King, and Tricon (KFC, Pizza Hut and Taco Bell). He also worked with a broad array of prestigious clients such as Procter & Gamble, Ford, Kraft and SmithKline.

A strategist by training, Mitch also served as the head of The Media Edge's successful Business Development effort as well as the head of the company's Local Broadcast Negotiation Department. His understanding of the complete scope of media services allowed Mitch to "imagineer" several proprietary systems that gave its clients and The Media Edge a competitive advantage in the marketplace.

Under Mitch's leadership, both Advertising Age Magazine and the Cable Advertising Bureau named The Media Edge as Media Agency of the Year. Additionally, the firm was awarded Best Use of Media Award by MediaWeek Magazine for three of the 6 years that he was with The Media Edge.

Mitch served as a member of the American Association of Advertising Agency (4A's) Media Policy Committee and has been a featured speaker at the 4A's Media as well as at the National Association of Black Owned Broadcasters Conferences. He is actively involved in community services endeavors including mentoring college students as well as serving on the Board of Governors of Maimonides High School in Lawrence, NY.

Mitch and his wife Paula have four children, two grandsons and four granddaughters.

Mitch Burg, President
Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.


Healthy Lifestyle

Americans invest in staying healthy, spending $66 Billion on weight loss and nearly $30 Billion on vitamins and supplements. For marketers looking to reach health conscious adults, Syndication delivers viewers who read food labels, purchase vitamins & supplements, invest in self-improvement books & video, and technology opinion leaders who use their devices for better health.

The SNTA's 2013 Healthy Living report looks at how Syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for their families.

Click here to download the entire Healthy Living presentation.


Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.