The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of “first minute” commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.

Click here to learn how Syndication's first-minute leadership can improve your brand performance.

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

Independent E-Score research substantiates the deep emotional bonds that consumers have with syndication’s personalities. For the first time in 2009, we can share data on upper income adults. The study measures key engagement attributes including trust, influence, and trendsetting among others.

To learn about how viewers connect with syndication's stars:

Click here for the Upper Income Adults presentation.
Click here for the A18-49 presentation.
Click here for the A18-34 presentation.
Click here for the W25-54 presentation.

In today’s tough economic environment, marketers turn to syndication’s great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.

Click here to learn more about how syndication adds value to your plans.