If they’re watching "Live," they can’t skip your commercials. DVR penetration is rising fast; now above 40%, for adults and as high as 60% for some upper income demos. Marketers can ensure that their commercials will be seen by turning to syndication for higher "Live" viewership, faster audience accumulation, and more commercial viewers than network prime.

Click here to learn about Syndication's advantages among viewers with DVRs.

In a new commentary for Mediaweek, SNTA President Mitch Burg offers marketers key survival tools for the DVR world.


Click here to read the full article.

The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of “first minute” commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.

Click here to learn how Syndication's first-minute leadership can improve your brand performance.

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

Independent E-Score research substantiates the deep emotional bonds that consumers have with syndication’s personalities. For the first time, we can share data on upper income adults. The study measures key engagement attributes including trust, influence, and trendsetting among others.

To learn about how viewers connect with syndication's stars:

Click here for the Upper Income Adults presentation.
Click here for the A18-49 presentation.
Click here for the A18-34 presentation.
Click here for the W25-54 presentation.

Marketers turn to syndication’s great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.

Click here to learn more about how syndication adds value to your plans.

Consumers are spending more on health-related products and paying closer attention to their lifestyle choices.

A new SNTA analysis looks at America’s diet, our exercise habits, and the products purchases that we make to be healthier. The results show that syndication delivers viewers who are health-conscious, active and make purchases with nutrition label facts in mind.

Click here to view the entire study and learn why Syndication is a healthy investment for advertisers in this rapidly growing category.