Syndication's first run programming received 11 Daytime Emmy Awards; more wins than NBC, Fox, PBS and any cable network. Awards were given to seven syndicated programs including The Ellen DeGeneres Show, Rachael Ray, The Tyra Banks Show, The Oprah Winfrey Show, Jeopardy!, and Cristina's Court. Live's Regis Philbin was also honored with a Lifetime Achievement Award.

Congratulations to all the winners! Click here for more information on syndication's quality programs.

Syndication’s the story all summer long with more top 10 rated Adult 18-49 programs than all “Big 5” networks combined. Syndication has even stronger performance against younger Adults 18-34 including all top 10 shows on Fridays. For Back to School marketers, syndication naturally reaches Moms by delivering top rated programs when they’re making their purchase decisions for the upcoming school year. Impressively, Syndication dominates the top 10, top 25 and top 50 telecasts during the summer.

Important to strong commercial viewership, almost 90% of syndication’s viewership is “Live” during the Summer, crucial to ensure that your commercials are seen.

This performance is not surprising as syndication’s first run programs continue in originals into the summer. And syndication’s strong summer ratings are significantly higher than all of cable’s first run series.

To learn more about syndication's summer advantage, click here for the entire presentation.

Consumers are spending more on health-related products and paying closer attention to their lifestyle choices.

A new SNTA analysis looks at syndication viewer's dietary and exercise habits, and purchase behaviors. The results show that syndication delivers viewers who are health-conscious, active and make purchases with nutrition label facts in mind.

Click here to view the entire study and learn why syndication is a healthy investment for advertisers in this rapidly growing category.

Syndication’s high-rated programs consistently perform across key demos and genres, according to recent Nielsen NPower reports.

Syndicated programs lead the networks with an average of three top rated shows for adults 18-49, and four top rated shows for young adults 18-34, each Monday - Friday. For young adults, syndication consistently delivers high rated sitcoms, beating the network primetime average. During the day, syndication leads network with three of the top five shows for women 25-54.

For more information on syndication’s stability amid network’s declining ratings and increased clutter, click here to download the PDF overview.

A new SNTA analysis shows that viewers have a deep emotional bond with syndication's personalities. The analysis, using independent E-Score data for Adults 18-49, demonstrates that syndication’s hosts and off-network stars performed better than average television performers across key engagement attributes such as "familiarity," "trust", "identify with", "intriguing", "style" and "trendsetter".

Click here to learn more and to view the entire viewer engagement presentation.

New for the 2007/08 season, the SNTA member survey demonstrates how syndication offers marketers unique communication advantages over network and cable:


• More coveted "A" positions for national advertisers
• Short national breaks averaging 2:21 in length
• Shorter exclusive national breaks, averaging 1:25 in length

Click here to learn about how these advantages, plus a high percentage of "first-minute" positions leads to increased advertising recall and higher audience retention during commercial breaks.