Syndication heated things up in June, dominating prime network and cable with more top rated programs reaching adults and young adults. In June, Syndication is tops in telecasts among adults 18-49, averaging 16 of the top 25 and 32 of the top 50 programs. Syndication outshines network and cable each weekday averaging 7 of the top 10 shows and all ten shows on Fridays. Syndication’s young adult performance was even stronger.

To learn more about Syndication's high ratings performance over network prime and cable’s highly promoted originals, click here to view the entire presentation.

In a byline for Television Business Report, SNTA Research Director Hadassa Gerber informs marketers how they can "take advantage of commercial ratings and improve the likelihood that your commercials are being seen."

Click here to read the full article and learn how Syndication provides advertisers with an inherently higher "live" viewing environment, more first minute positions and greater commercial playback.

Marketers target young adults for their purchasing power in a variety of key categories. On average, Syndication has 6 of the top 10 shows reaching young adults each weekday, and all 10 shows on Friday; important for marketers interested in driving weekend sales.

Better efficiency and a higher composition of young adults than network prime make syndication the first place advertisers can connect with these hard to reach viewers. Syndication’s young adult viewers watch "Live," and don’t skip through commercials during playback. With branded integrations now available during the short breaks of top syndicated sitcoms, your commercials can be even more engaging.

Click here to view the entire analysis of young adult viewers.

If they’re watching "Live," they can’t skip your commercials. DVR penetration is rising fast; now above 40%, for adults and as high as 60% for some upper income demos. Marketers can ensure that their commercials will be seen by turning to syndication for higher "Live" viewership, faster audience accumulation, and more commercial viewers than network prime.

Click here to learn about Syndication's advantages among viewers with DVRs.

Syndication tops the 2010 Forbes Celebrity 100 list. The list, which includes stars from both syndication's first-run and off-network shows, is a ranking of the most powerful people in entertainment.

More syndicated stars were named than either network prime or cable television! For advertisers interested in partnering with the best in television, syndication is a natural choice

For the complete list highlighting syndication's stars click here.

Marketers turn to syndication’s great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.

Click here to learn more about how syndication adds value to your plans.

The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of “first minute” commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.

Click here to learn how Syndication's first-minute leadership can improve your brand performance.

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

Independent E-Score research substantiates the deep emotional bonds that consumers have with syndication’s personalities. For the first time, we can share data on upper income adults. The study measures key engagement attributes including trust, influence, and trendsetting among others.

To learn about how viewers connect with syndication's stars:

Click here for the Upper Income Adults presentation.
Click here for the A18-49 presentation.
Click here for the A18-34 presentation.
Click here for the W25-54 presentation.