Syndication is off to a great start this summer, dominating network with more top rated programs and averaging seven of the top 10 shows each weekday. Taking a “first-look” this summer, syndication is tops in telecasts, averaging 19 of the top 25 airings and 37 of the top 50. Syndication posts high ratings for both adults and moms, with even higher ratings for young adults.

To learn more about why syndication is the leader every summer, click here for the entire presentation.

With all the change taking place this year in network primetime at 10PM, marketers have an opportunity to take a fresh look at their media allocations. Syndication is the ideal alternative to 10PM prime, with higher ratings, younger skewing programs, better efficiency and superior commercial delivery in DVR households.


Click here for the complete analysis, Syndication: The 10P Alternative.

In today’s tough economic environment, marketers turn to syndication’s great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.

Click here to learn more about how syndication adds value to your plans.

The results of the 2008/09 member survey are in, and Syndication offers advertisers the shortest breaks and the highest percentage of “first minute” commercials. This translates to higher commercial viewership, better recall and greater audience retention in DVR households.


Syndication’s M-F Strips enjoy the highest percentage of first minute commercials, with 83% in the “A/B” position and 48% in “A” positions.

Click here to learn about how these advantages lead to increased advertising recall and higher audience retention during commercial breaks.

Superior performance during the holidays and summer/back-to-school makes syndication the ideal choice for retail marketers. For retailers seeking weekend store traffic, syndication leads Fridays with all top ten shows for young adults. During the week, syndication has more top ten shows than network for adults, young adults and moms.

Independent E-Score research shows that consumers have deep emotional connection with syndication’s stars. These deeper bonds provide the base for the results-driven multiplatform integrations that retailers value.

For more information on how syndication can improve retail delivery, click here to view the entire presentation.

A new SNTA analysis shows that viewers have a deep emotional bond with syndication's personalities. The analysis, using independent E-Score data for Adults 18-49, Adults 18-34 and Women 25-54, demonstrates that syndication’s hosts and off-network stars performed better than television performers in general across key engagement attributes such as "familiarity," ""trust," "influence," "approachability," "identify with," "style" and "trendsetter."

To learn about how viewers connect with syndication's stars:

Click here for the A18-49 viewer engagement presentation.
Click here for the A18-34 presentation.
Click here for the W25-54 presentation.